Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become.  Written two books: Goodvertising & The Hero Trap  Delivered keynotes and workshops in +70 markets for clients like Facebook, P&G and IKEA and at conferences such as TEDx, SXSW and more.  Judged top-awards such as Jury President at D&AD and Jury at Cannes Lions.  Delivered longer training programs with universities and the likes of Cannes Lions and D&AD.