Thomas Kolster - How to build the next generation of purposeful brands inspiring change? EN ANGLAIS - Programme
Brand Academy, Brand, Engagement
Le programme Thomas Kolster - How to build the next generation of purposeful brands inspiring change? EN ANGLAIS
| Le vendredi 13 octobre: | |
| 9:30 - 9:40 | Introduction Par Thomas Kolster |
| 9:40 - 10:10 | The Hero Trap and the evolving post-purpose market |
| 10:10 - 10:30 | Workshop using the Arrow tool to build next generation purposeful brands |
| 10:30 - 10:40 | Presentation and conversation |
| 10:40 - 11:00 | How to create powerful purpose and sustainability communication driving change |
| 11:00 - 11:15 | The power of putting people first |
| 11:15 - 11:30 | Discussion and Q&A |