Thomas Kolster - How to build the next generation of purposeful brands inspiring change? EN ANGLAIS - A propos
Thomas Kolster challenges the audience with a tour de force around the purpose landscape to an emerging post-purpose market looking for fresh answers. In challenging economic times, will value for money win over values? Most leaders and companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity.
Thomas Kolster demonstrates how to build an authentic leadership that inspires action and can shift consumption patterns. It's not about making people believe in your company’s purpose, but rather making them believe in themselves and their ability to bring about change. This is what T. Kolster calls “transformative brands” and research proves that these brands are two to three times better at inspiring new behaviors and actions.
- Learn how to build the next generation of purposeful brands: transformative brands
- Learn how to make best in call purpose and sustainability communication
- Learn how to unlock behaviour change and drive responsible sales
9:30 - 9:40
9:40 - 10:10
10:10 - 10:30
10:30 - 10:40
10:40 - 11:00
11:00 - 11:15
11:15 - 11:30