À propos de l’événement The Hero Trap / Post-purpose

The Hero Trap / Post-purpose - À propos

Brand Academy, Digital, webinar

Screw purpose, who can you help people become?

Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Thomas Kolster, a.k.a. Mr. Goodvertising, shows how to build an authentic, people-first brand. It’s not about making people believe in your brand’s purpose, but rather making them believe in themselves and their ability to bring about change. The workshop will provide you with the Arrow-model to create a real brand transformation as well as tools to create relevance and avoid purpose-washing. These tried and tested methodologies are all you need to unlock behaviour change at scale and sustainable growth that benefits all.

We’ll also be discussing how to respond and manage purpose in these unprecedented Corona-times and how to balance profit and purpose in times of recession.

Audience : The workshop is for everyone working with brand building, strategy or purpose either on brand or agency side.

You’ll learn : How to avoid purpose-washing and shape your organisation’s true relevance – How to play a more meaningful and authentic role in people’s lives – How to create behaviour change at scale and ultimately unlock sales

You’ll get: As part of the webinar you’ll receive a PDF “The Brand Transformation Tool” summarising all the learnings and tools plus a step-by-step work sheet “The Brand Transformation Roadmap” to use in your daily work with brands (Usually valued at 30€) .

Bénéficiez d’un tarif préférentiel sur ce webinar avec le code UDM35 (65€ au lieu de 99€)  

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