Win in Cannes – while making a real impact!

The last decade Thomas Kolster has been at the forefront of the advertising as a force for good movement (Call it Goodvertising, if you want?) and he’s judged everything from impact and sustainability competitions to the global advertising award shows such as Cannes Lions and D&AD. Now, you can learn the insights and the hacks that not only bring you to the award podium but make the world a better place. Thomas will show you how to move your campaigns from saying, doing to really enabling change – keeping you up-to-date with the latest developments in the do-good space and readying yourself for creating effective cut-through creative work that leaves a real impact! Add to that, Thomas will give you a few tricks up your sleeves on how to sell your next great campaign.

We’ll also be discussing how to respond and manage goodvertising communication in these unprecedented Corona-times and how to strike the right balance in times of recession.

Audience: The workshop is for everyone working with advertising and communication on brand, agency or production side. Typically targeted towards creatives, production or directors.

You’ll learn

• The necessary hacks to win in Cannes and create real impact
• The evolution of goodvertising campaigns – and how to sell great work
• How to create effective yet impactful work

Bénéficiez d’un tarif préférentiel sur ce webinar avec le code UDM35 (65€ au lieu de 99€)  

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