À propos de l’événement WFA Webinar : Better sponsorship outcomes through better category management
WFA Webinar : Better sponsorship outcomes through better category management - A propos
TV audiences are shrinking faster than expected putting increasing inflationary pressure on the medium.
There are ways to fill the gap using other media, but new evidence from Ebiquity suggests that, once the quality of engagement is factored in, online video may not provide the answer.
In this webinar, Martin Radford from Ebiquity will review the implications from their new study and provide recommendations for how brands should be treating video formats going forward.